Students with  the crew and actors from the commercial

New Balance Shoe Company Films Commercial at Lawrence High School 

LAWRENCE, NEW YORK (JULY 2023)—Stage crew students at Lawrence High School recently had the opportunity to work on an ad campaign with the multinational shoe company, New Balance. The company is releasing its second line of the classic 550 sneakers designed by super sports agent Rich Paul, best known for his association with Lebron James. The commercial filmed at Lawrence High School is titled For the Love of the Game. Approximately 20 Lawrence High School students participated in the filming.

“I had the privilege of working with our students as they prepared for the New Balance commercial, and they surprised me every day with their talent and drive,” said Rob Vernone, Lawrence High School Art Educator. “Our students are creative, innovative, and rise to every challenge. I am grateful to have had the opportunity to watch our students experience and participate in this special project. I would also like to thank my former student and now CEO and founder of Blockparty. co, for reaching out and bringing this unique opportunity to our students.”

“I am in awe of our determined, skilled and passionate students who turn their ideas into action,” said Dr. Jennifer Lagnado-Papp, Principal of Lawrence High School. “The involvement of our students with the creation of this New Balance commercial exemplifies the immeasurable potential our students have to reach great success in the future.”

New Balance’s 550 sneakers are a classic basketball shoe, making their debut in 1989. Two years ago, Rich Paul became the first sports agent to have a sneaker collaboration when he designed his first pair of 550s with New Balance. The collaboration between Paul and New Balance now extends to clothing as well.

In addition to having a front row seat to the filming of a commercial for a major brand, Lawrence High School students learned about what goes on behind the scenes. They had the opportunity to ask questions about filmmaking and the tactics that are utilized to produce national commercials.

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